The Allstar QR Code!

You may have seen these funny looking barcode squares pop up in establishments around your city, and now Allstar has one!

From movie posters, to business cards, to magazine and newspaper ads, QR codes seem to be stamping themselves all over.  For those of you who are unfamiliar with QR codes, below is a quick little overview of what they are and why it’s a great tool to have for a business.

QR, abbreviated for “Quick Response”, is a two dimensional matrix bar code containing specific information that can be read by your camera cell phone.

QR codes were originally created by  a company called Denso Wave to store product information inside a barcode that could be read through a scanning device.  The codes are now widely popular throughout Europe and America for establishments to offer information to patrons via cell phones.

How does it work?

Using your camera cell phone, download a QR reader software (free online) and once that is done, simply point your camera towards the barcode for information to be scanned.  The software will decipher the code and your phone will display a website, text or files to download. Rather than having to write down information to be researched later, or entering a web address, QR codes make it easy to access information fast with a click of a button.

A QR code has the following capabilities:

• Direct connection to a website
• View and dial a phone number
• Email a recipient
• Download files

When users scan the Allstar QR code, they will instantly have access to the Awards by Allstar website.

Article by Lauren M.